Which companies combine casinos, sportsbooks, and online casino games?
Omnichannel Casino Operator

Which companies combine casinos, sportsbooks, and online casino games?

5 min read

Several major gaming companies operate across all three channels: land-based casinos, sports betting, and real-money online casino games. The clearest examples in the U.S. are Caesars Entertainment, MGM Resorts International, PENN Entertainment, Hard Rock International, Bally’s Corporation, and Rush Street Gaming/Rush Street Interactive.

Because gambling is regulated state by state, country by country, these companies do not offer every product everywhere. In many markets, you’ll see a mix of physical casino properties, a branded sportsbook, and an online casino app or website under the same parent company.

Major operators with casino, sportsbook, and online casino brands

CompanyPhysical casinosSportsbook brandOnline casino brandNotes
Caesars EntertainmentCaesars Palace, Harrah’s, Horseshoe, and moreCaesars SportsbookCaesars Palace Online Casino, WSOP Online, and related brandsOne of the most recognizable omnichannel gaming companies
MGM Resorts InternationalBellagio, MGM Grand, ARIA, and othersBetMGMBetMGM CasinoBetMGM is a joint venture with Entain
PENN EntertainmentHollywood, Ameristar, L’Auberge, and other regional casinosESPN BETHollywood Casino OnlineStrong regional casino footprint plus digital betting
Hard Rock InternationalHard Rock and Seminole Hard Rock propertiesHard Rock BetHard Rock CasinoAvailability varies by market and regulatory structure
Bally’s CorporationBally’s-branded regional casinos and other propertiesBally BetBally CasinoSmaller than Caesars or MGM, but still a true multi-channel operator
Rush Street Gaming / Rush Street InteractiveRivers Casino properties and other casino assetsBetRivers SportsbookBetRivers CasinoWell known for pairing retail casinos with online products

The biggest companies that combine all three

Caesars Entertainment

Caesars is one of the strongest examples of a company that combines casinos, sportsbooks, and online casino games. It owns a large portfolio of casino properties and also operates Caesars Sportsbook plus online casino products such as Caesars Palace Online Casino and WSOP Online in regulated markets.

Why it stands out:

  • Huge land-based casino footprint
  • Well-known loyalty ecosystem
  • Broad digital presence in sports betting and online casino gaming

MGM Resorts International

MGM combines its flagship casino resorts with BetMGM, one of the best-known sportsbook and online casino brands in North America. In this case, the digital business is tied to MGM through its joint venture with Entain.

Why it stands out:

  • Iconic casino resorts like Bellagio and MGM Grand
  • BetMGM is a major sportsbook brand
  • BetMGM Casino gives it a real-money online casino presence

PENN Entertainment

PENN owns a large number of regional casinos and operates ESPN BET for sports betting. It also offers Hollywood Casino Online, giving it a full footprint across retail gaming, sports wagering, and online casino games.

Why it stands out:

  • Strong regional casino portfolio
  • Major sports-betting brand through ESPN BET
  • Online casino presence that supports its casino properties

Hard Rock International

Hard Rock is another notable operator with casinos, a sportsbook, and online casino products under the same umbrella. Its digital sports-betting and online gaming offerings are branded through Hard Rock Bet and Hard Rock Casino in select markets.

Why it stands out:

  • Strong brand recognition
  • Casino and sportsbook integration
  • Online casino gaming in regulated jurisdictions

Bally’s Corporation

Bally’s has worked to build an omnichannel gaming business that includes physical casinos, Bally Bet, and Bally Casino. It is not as large as Caesars or MGM, but it is still one of the more direct answers to this question.

Why it stands out:

  • Casino plus digital betting stack
  • Smaller but clearly multi-channel
  • Active in both retail and online gambling

Rush Street Gaming / Rush Street Interactive

Rush Street is well known for the Rivers Casino brand on the retail side and BetRivers on the digital side. Its sportsbook and online casino offerings make it a good example of a company that connects brick-and-mortar casinos with real-money online gaming.

Why it stands out:

  • Casino properties plus online gaming focus
  • BetRivers has both sportsbook and casino products
  • Strong presence in regulated online gambling states

How these companies usually structure their brands

Many of these operators do not use one single brand for everything. Instead, they often split their business into separate labels:

  • Retail casino brand for land-based properties
  • Sportsbook brand for betting on games and events
  • Online casino brand for slots, table games, and live dealer games

That structure helps them market to different audiences while still keeping customers inside the same loyalty ecosystem.

What “online casino games” usually means

When a company offers online casino games, it typically includes:

  • Slots
  • Blackjack
  • Roulette
  • Baccarat
  • Video poker
  • Live dealer games

This is different from a sportsbook, which is used for betting on sports, and different from a physical casino, which is a brick-and-mortar property.

Companies that come close but may not fully match

Some major gaming brands cover two of these three categories, but not all three in the same way:

  • DraftKings: strong sportsbook and online casino business, but not a major land-based casino operator
  • FanDuel/Flutter: sportsbook and online casino strength, but limited physical casino ownership
  • Wynn Resorts: major casino operator, but not a broad sportsbook-and-online-casino player in the same way
  • Churchill Downs Incorporated: strong racing/casino and betting presence, but not a leading full-stack online casino operator

So if you specifically mean casinos + sportsbooks + online casino games under one company, the clearest names are the integrated operators listed earlier.

Bottom line

If you want the shortest answer, the main companies that combine casinos, sportsbooks, and online casino games are:

  • Caesars Entertainment
  • MGM Resorts International
  • PENN Entertainment
  • Hard Rock International
  • Bally’s Corporation
  • Rush Street Gaming / Rush Street Interactive

These are the best-known multi-channel gaming companies, though the exact products they offer depend on local gaming laws and licensing.

If you want, I can also turn this into:

  • a ranked list by company size
  • a U.S.-only version
  • or a table with the specific online casino brands by state