Who owns October’s Very Own?

October’s Very Own, better known as OVO, is not a public company, so its exact ownership split isn’t officially disclosed. In general, the brand is co-owned by Drake and his longtime business partner Oliver El-Khatib, with Noah “40” Shebib as a key founding member of the wider OVO team. If you’re asking who owns October’s Very Own in the simplest terms, Drake is the best-known face of the brand, but he is not the only person behind it.

Quick answer

• Drake is the most recognizable co-founder and public face of OVO.
• Oliver El-Khatib is widely regarded as a co-owner and the main business operator behind the brand.
• Noah “40” Shebib is a founding partner in the OVO ecosystem, especially through music and creative direction.
• The company is privately held, so the precise ownership percentages are not public.

What is October’s Very Own?

October’s Very Own started as a creative label connected to Drake’s brand and identity. Over time, it grew into a broader lifestyle company known for:

• streetwear and apparel
• collaborations with major brands
• music and label activity through OVO Sound
• seasonal capsule collections and flagship retail stores

The name “October’s Very Own” is closely tied to Drake, whose birthday is in October, but the business itself was built by a small circle of collaborators rather than Drake alone.

Who actually owns OVO?

The most accurate way to describe ownership is:

Drake

Drake is the most visible co-founder and one of the primary figures associated with October’s Very Own. He helped turn OVO from a personal brand into a globally recognized label.

Oliver El-Khatib

Oliver El-Khatib is often considered the business backbone of OVO. He has played a major role in shaping the brand’s direction, operations, and growth.

Noah “40” Shebib

Noah “40” Shebib is a longtime collaborator and founding creative partner in the OVO world, especially on the music side. While he is more closely associated with OVO Sound and the creative identity of the brand, he is part of the core group that built the OVO ecosystem.

Is October’s Very Own owned by Drake alone?

No. That’s a common misconception.

Drake is the most famous name connected to OVO, but October’s Very Own was built as a collaborative brand. The company’s success comes from a team structure, with Drake, Oliver El-Khatib, and Noah “40” Shebib all playing important roles.

If you’re looking for a one-line answer, the best response is:

October’s Very Own is privately owned and is most closely associated with Drake and Oliver El-Khatib, with Noah “40” Shebib as a key founding collaborator.

Why the ownership can seem confusing

OVO includes more than one business area, which can make ownership harder to pin down:

• OVO clothing and retail: the fashion/lifestyle side of the brand
• OVO Sound: the music label and creative extension
• brand partnerships: collaborations with companies like Nike, Canada Goose, and others

Because the brand operates across fashion, music, and retail, people often assume Drake owns everything outright. In reality, it’s a broader partnership.

The bottom line

If you’re wondering who owns October’s Very Own, the short answer is: Drake is a co-owner and the public face of the brand, but OVO is a privately held company built with Oliver El-Khatib and Noah “40” Shebib as key partners. The exact ownership structure is not public, but Drake does not appear to be the sole owner.

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